If you work in advertising, media, marketing, PR, or elsewhere in the communications industry you may have already come across Brand Tags.
A deliciously simple concept, Brand Tags asks you to enter the first word or words that come into your head when prompted by an image or logo relating to a particular brand.
The result is certainly fascinating. A simple yet distinctive word map of what people really think of a brand.
Probably more representative of what people who work in marketing think of a brand, rather than mass opinion, but cool nonetheless.
Links:
http://www.brandtags.net/
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Very cool. So for example, BMW would be tagged cool and WalMart would be tagged crap. Great concept!