Easy to use free web analytics tools can provide superior insights into what is working on your website, and what to change to make it work harder for you.
Most website managers have something installed in the form of a free analytics package such as Google Analytics, or a more advanced, customizable corporate option from the likes of HBX, Omniture Site Catalyst, Web Trends etc. In addition, these are often integrated with an adserving solution if appropriate. See more on free adserving tools here.
But as anyone will tell you, the real key to driving value from these packages is in generating useful insights from the analysis of web analytics data, that leads to website optimization and better performance results.
To help intepret data in a visual way, there are a number of other free and paid web analytics tools you can use. At the bottom of this post are links to 3 options.
The main advantage of these packages is the visual output, often called a heatmap (see below), that shows where users click most on the webpage. This can be invaluable for improving the ease of use, and for maximizing campaign-based promotions by ensuring they get the maximum attention from potential customers. Also great for boardroom presentations, where senior management want to ’see’ the effect of your work.
Our favourite from an initial review is Clickdensity, which as it’s javascript based, has no specific server or software requirements, and the price starts from free. CrazyEgg, also looks good, so based on your preference for user interface and pricing options could still be a good option. Labs Media seems limited in functionality, requires PHP on your server, but you can’t beat the price (free, option to donate).
If you know of any other good options, please let us know in the comments below.
Links:
http://www.clickdensity.com
http://crazyegg.com/
http://www.labsmedia.com
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