Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are two of the most effective methods of online marketing. It’s the nerve centre of internet advertising, a great measure of what consumers really look for, and where the dominant power of Google often determines the success of both large and small clients to drive online sales, leads and build audiences.
The tools to get there, including Google Adwords, Yahoo! Sponsored Search, bid management tools, and natural search engine ranking techniques are some of the most talked about topics online. It’s a big subject, with lots of voices offering expert opinions, but at the end of the day effective search marketing results are usually generated by micro management by engine, by keyword (and many more factors), generating analysis, insights, and ongoing optimisation.
In 2008, the search engine market is evolving at a pace that even manages to outstrip other digital marketing channels. Universal search is upon us now, with results being delivered via images, video, blogs, products, maps, user groups, etc. in addition to that well known white page with blue links. In the future, expect this to extend across all other devices, mobile today, TV tomorrow?
Pages on the right are specific articles that deal with relevant topics, and you can subscribe to an rss feed that should plug into any reader.
As ever, the views expressed are based on our experience of running digital marketing campaigns for a range of major brands and SME clients. We welcome open debate, so if you have something to say please leave us a message in that handy little box.
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