Not the most traditional way to start a discussion on the most effective use of search engine marketing, but it was fun to see the way this agency approached delivering standout in the Google Adwords results.
You can be sure that this was probably not the most effective ROI based search campaign, as measured by traditional cost per sale or ROI metrics, but you can’t argue this wasn’t a clever way to use search results to differentiate the product.
http://www.bannerblog.com.au/2007/12/sixt_ascii_text_ads.php
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