Using Search Engine Optimization (SEO) tools to research competitor strategy and measure the relative performance of a website is a critical part of effective SEO. It allows you to identify new opportunities to improve page and content structure, source quality inbound links, and measure improvement in keyword ranking over time (amongst other things).
A few minutes searching online turns up a seemingly limitless number of sites that offer you access to such SEO tools. So how to choose?
I’ve used a few over the last few years, and my recommendation for a great place to start is the tools section of SEO Book (link below). It’s a great overview of the different tools out there, some of them free, some paid for. Want to compare your website to the website that has top spot in Google? Try one of my favourites, the page comparison tool.
List of SEO Tools
http://tools.seobook.com/competitive-research-tools/
Page Comparison Tool
http://tools.seobook.com/general/website-comparison/
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