Posts Tagged 'online advertising'

creative search marketing - sixt

Published April 16, 2008 search engine marketing 0 Comments
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Not the most traditional way to start a discussion on the most effective use of search engine marketing, but it was fun to see the way this agency approached delivering standout in the Google Adwords results.

You can be sure that this was probably not the most effective ROI based search campaign, as measured by traditional cost per sale or ROI metrics, but you can’t argue this wasn’t a clever way to use search results to differentiate the product.

http://www.bannerblog.com.au/2007/12/sixt_ascii_text_ads.php

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creative showcase on bannerblog

Published April 14, 2008 online creative 0 Comments
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We are always on the look out for great new online advertising creative. Sometimes to use an example to show clients, sometimes just because they are great and we like them. So we always need to find places that store great online creative, for the next time we need it.

Bannerblog is a great place to start. It lists creative by agency, brand, and category.

This was one of my favourites from the UK last year. Marmite had this concept of ‘marmart’ run across different media, but most powerfully online where you could create some sludgy brown art of your own and send on to friends.

See it here:
http://www.bannerblog.com.au/2007/04/marmite_marmart.php

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